Investment Styles

Potencia is a strategic partner for initiatives that contribute to building a stronger ecosystem for business that serves the base of the pyramid. We offer both intellectual and financial capital, providing strategy, global contacts and knowledge as well as grants, loans and equity investments. The type of financial backing provided depends on the opportunity at hand and is determined in partnership with the investee after financial analysis.

Our specialty is betting on early-stage ventures that can also solve challenges faced by multiple players in the ecosystem. We are often the first external investor and aim to provide the venture's management team with both credibility and resources (non-financial and financial) to help leverage its efforts.

We invest in a wide range of initiatives to strengthen the ecosystem, such as talent development, market research, evaluation services and new financial mechanisms. We concentrate on filling gaps which affect the expansion of business models that overcome structural difficulties at the base of the pyramid. Target sectors include education, health and housing. Important cross-sector tools include finance, technology and distribution mechanisms.