Who We Are

The Potencia team includes Kelly Michel (Founder and CEO) and Vivianne Naigeborin (Strategic Advisor), as well as a variety of collaborators from partner structures. Our model has parallels with a production company, through which people can gather for collaborating on specific projects and then regroup according to the needs of the next initiative.

Potencia is backed by a group of successful entrepreneurs with business interests in the United States as well as in emerging markets. These investors are interested in new business models that can improve life at the base of the pyramid, provide opportunities to talented and honest entrepreneurs, and contribute to the competitiveness of emerging markets.