Combines gamification and behavioral science to help users build positive financial habits while enabling banks and fintechs to boost loyalty, engagement, and profitability.
In 2017 Potencia began making direct investments into private companies that serve lower-income communities either through education or increasing people’s prospects for meaningful employment.
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We invest in early stage companies in Latin America and the US, either on our own or with other investors.

Companies that Potencia Ventures supports include: